L.A. Rams Become the First NFL Team to Sponsor a Gay Pride Event

The newly relocated Los Angeles Rams took their first huge public step into embracing inclusion (as the St. Louis Rams) when the drafted Michael Sam – the league’s first out gay player – in the 7th round of the 2014 NFL draft, and this month they are continuing to make NFL history by being the first team to sponsor a gay pride event.

“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles.”

-       Molly Higgens, L.A. Rams V.P. of Community Affairs

For the 2nd annual pride celebration, the historic Venice sign will light up the night with rainbow colors in support of inclusion and equality, which began on June 2nd and will run until June 30th. As a sponsor, the L.A. Rams adopted the 14 blue lights that are the displayed in the letter ‘C’ of the ‘VENICE’ sign. They are not alone in their efforts as they are in the company of other organizations and companies, such as Google and BCG Digital Ventures. Most importantly, they are also accompanied by the L.A. Chargers – the second NFL team in history to support a full on gay pride event.


                                   Image from Venice Pride 2016.  Courtesy of Venice Pride's Instagram (@venicebeachpride).

                                   Image from Venice Pride 2016. Courtesy of Venice Pride's Instagram (@venicebeachpride).