In another installment of their #BeTrue campaign, Nike continues to celebrate Pride month and push for equality by releasing a commercial that highlights and honors a voguing legend, Leiomy Maldonado.
Mother Leiomy, “The Wonder Woman of Vogue,” is an icon in the New York ballroom scene and was the first transgender woman to appear on MTV’s America’s Best Dance Drew as a member of Vogue Evolution Dance Crew in 2009.
The Nike ad displays Maldonado training other dancers in a studio and showing off her impressive skills on the city streets while featuring an emotional narration by artist Precious Angel Ramirez. Let us also not forget to point out that she's sporting Nike's LGBTQ-themed Air VaporMax occasionally throughout the commercial.
What did you do to make a mark on this world? What mountains did you climb?
This isn’t the major sportswear brand’s first time releasing work that features a trans athlete as they previously ran an ad that featured Team USA’s Chris Mosier (the first transgender man to earn a spot on the U.S. men’s national team). However, this ad is monumental because not only does it include and celebrate a transgender woman of color, but it also affirms that voguing is both an art AND a sport. Voguing is a dance that originated in the 1960s in Harlem in response to decades of racism in the ballroom scene going back as early as the 1930s when white gay men would not let gay men of color participate. Hence, the reasoning of why it is a dance predominantly performed by queer and transgender people of color.
Shine on, Mother Leiomy!
Check out the incredible ad below: