The Purpose

Freedom is defined as the power to act, speak, or think as one wants without hindrance or restraint, love is unconditionally self-explanatory, and "two" is used as unique wordplay to be inclusive of both gay and lesbian love.

This brand is different from every other LGBTQ-ally campaign because it strives to bridge the gap that currently alienates those of the LGBTQ community from their heterosexual peers by creating a safe and supportive platform used to heavily influence the conversations - that most avoid - which are required to dismiss the negative biases and stereotypes that are present and evident in today's society.

There is no difficulty that enough love will not conquer, no disease that love will not heal, nor any door that enough love cannot open. Regardless of how hopeless the outlook, a sufficient realization of love can dissolve it all.
— Emmet Fox